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Stop messing with the language

People (particularly business weasels) seem to have an innate desire to re-work the language, changing the acceptable meaning of words etc. One that really bugs me is using "grow" as an active verb, i.e., "We are trying to grow the market." What is wrong with the other words that actually fit there and don't require mangling Webster? Examples:
  • We are trying to expand the market.
  • We are trying to build the market.
  • This is an attempt at market growth.
Notice how all those sentences sound more natural? Anyone who thinks using grow as an active verb sounds good (unless you're growing a plant) - you're a putz.

This has been a public service announcement from the Opinionated Asshole. Thank you for your attention.


( 7 comments — Leave a comment )
Jan. 15th, 2003 08:45 am (UTC)
I blame Calvin & Hobbes.
Jan. 15th, 2003 08:54 am (UTC)
But, they aren't verbing the language, merely misusing a verb to mean something it shouldn't.

I wonder if this is just because businesspeople generally don't have very large vocabularies, so they grab a word and use it even when a better one exists.
Jan. 15th, 2003 08:56 am (UTC)
I think it's because they think it's being "innovative" or something.
Jan. 15th, 2003 02:03 pm (UTC)
Well...you can use grow as an active verb if you do the action: I grow tomatoes.
But in the phrase "we are trying to grow," I think, the use of the gerund or is it the infinitive (?) weakens the sentence!
Jan. 15th, 2003 03:48 pm (UTC)
If you can't tell me why it's wrong, why do you have an English degree? ;-)
Jan. 15th, 2003 05:48 pm (UTC)
considering the degree is in English literature and NOT rhetoric and composition.....
Jan. 16th, 2003 08:29 am (UTC)
Re: Well....
You didn't have to pick apart the language? Not even a little bit?
( 7 comments — Leave a comment )