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MTV Plays Music

I watched the Video Music Awards (OK, they were on while I was blasting aliens nearby) the other day. Several times during the broadcast, MTV played commercials which claimed that the recurring meme that "MTV Doesn't Play Music" is actually a falsehood, an urban legend. Glancing at their schedule on Zap2It this morning, I find that MTV does play music videos. At 5 am. Twice per week. For an hour. That can't be right, I thought. Maybe some of these other shows with hip and happenin' names are actually music videos.

Turns out, MTV After Hours plays videos, from 2am to 5am each weekday. And MTV Video Wakeup plays videos from 5am to 8am each weekday. And we can't forget TRL, which plays about one video per 15 minutes of mindless yammering, and only one hour per day anyway.

So, what do we end up with? On weekdays, there are music videos from 2 to 8 in the morning, which is convenient if you're a vampire. And then there are videos interspersed with screaming teenaged girls at 4 each afternoon. Being as generous as humanly possible, that gives a grand total of 40 hours of music during a seven-day period that has 168 hours broadcast. Less than 25% music on Music Television.

During those hours when I could watch television, the schedule is filled with endless hours of reality shows and Laguna Beach. Yay.

For those of us who have jobs that require we work and sleep normal hours, this is very entertaining. I guess you could Tivo the videos on some sort of low priority, so if there's nothing you want to watch on, you could zone out to videos. Otherwise, the "urban legend" is true, at least insofar as it applies to normal people who sleep when it's dark and work during the week - MTV really doesn't play music.

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Comments

( 2 comments — Leave a comment )
whisperingmoon
Sep. 4th, 2005 07:45 pm (UTC)
You need to tune into Much Music. Do you get that there? It's the Canadian version of MTV but they actually play videos. During normal hours even.
andysocial
Sep. 4th, 2005 11:02 pm (UTC)
Much Music is, I think, only available via digital cable here. I've already ranted about that.
( 2 comments — Leave a comment )